There is a lot of talk regarding a certain country brand (hint: Romania). A lot of time and money was invested, and most people consider the results lacking.  It is not that important to decide on what is the best location to include in the video, nor the best city to present. Who said it’s not possible to make different clips for different targets? In travel there is no ‘one size fits all’. And about the message – I think the best message follows the KISS rule – keep it simple stupid.

However, one rule remains – and that is to make the viewer dream. It’s hard to make the viewer order a plane ticket on the spot, but planting the dream in the viewer’s mind will maybe reap a traveler in the future.

The video is not the Romanian video, instead is a video created for Quintana Roo – one of the most beautiful and scenic states in Mexico. Enjoy.

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